upernova, the new company set up by Heliopolis and Museum, presented the Ex Manifattura Tabacchi at Verona Fiera. An innovative and sustainable project, designed by the international studio Snøhetta. A beautiful open area, to be enjoyed throughout the day, which will connect the former industrial area to the historical fabric of Verona. A single axis that people and tourists will be able to experience and pass through. This is what the Verona city council defines as one of the most important pieces of the great puzzle of the new historical Zai district, i.e. the area that, in accordance with the urban vision of the current town council should completely change the face of the city. The aim is to make it as modern as the great European metropolises and even more attractive for tourists and investors.